Sarah Al-Hussaini is the Co-Founder and COO of Ultimate, the leading customer support automation platform powered by generative AI. A passionate advocate for human-centric AI, Sarah is helping redefine what’s possible in customer service—empowering support teams with tools that resolve requests faster, more accurately, and at scale. Under her leadership, Ultimate has become a go-to solution for global brands looking to automate up to 80% of their support without sacrificing customer experience. A regular speaker on AI, automation, and the future of CX, Sarah blends deep operational expertise with a vision for AI that augments, not replaces, human potential.