In most organizations, support teams sit on a goldmine of customer insight, but historically, that insight has been locked inside tickets, transcripts, and tribal knowledge. AI is changing that. In this keynote, we’ll explore how AI is transforming the support function from a cost center into a revenue-generating intelligence engine. You’ll see how modern models can surface real buying intent signals (think expansion triggers, product gaps, feature interest, usage patterns and sentiment shifts) and get them into the hands of the right teams at the right moment. We’ll break down: - How AI identifies cross-sell and up-sell opportunities hidden in support conversations - The workflows that connect support insights directly into sales and success motions - What “revenue-aligned support” looks like in practice - How leaders can enable agents to flag opportunities without turning them into salespeople This is where customer experience and commercial strategy finally meet, and the organizations that get it right will unlock a new era of predictable, insight-driven growth.