Customer success sits at the heart of the company – with direct access to customers, the function plays an integral role in both delighting customers and connecting sales, marketing, and product to the customer voice. But too often, CSM programs aren’t seen as strategic, or the powerful revenue growth driver that they are. Earning a seat at the table starts with delivering and demonstrating value, both internally and externally. This presentation delves into strategies to drive irrefutable value by focusing on what customer success does best – deeply knowing your customer and your company.