Paula Catoira is the Chief Marketing Officer at Rival Group. She has over 20 years of experience in Marketing and over a decade in the B2B SaaS industry. Paula worked as Chief of Staff for the CEO at Allocadia, leading strategic projects across the organization, advancing the company’s growth and laying the foundation for a successful acquisition. As CMO at Rival, Paula is responsible for driving Go-to-Market strategy and execution, leading the Marketing, Sales Development and Revenue Operations. Paula holds a bachelor’s degree in mechanical engineering and industrial and an MBA from IBMEC in Brazil.