09 October 2025 10:25 - 10:55
Customer health scoring unpacked: Challenges, innovations, and best practices
Customer health scores are one of the most powerful tools in predicting retention and preventing churn, but only if they’re designed and applied the right way.
This session unpacks the essentials of building effective health scoring models, from striking the right balance between quantitative data and qualitative insights to avoiding common missteps like data silos and over-reliance on gut feel.
Whether you’re refining an existing model or building from the ground up, this session will leave you with practical strategies to sharpen your approach and improve customer retention.