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Margaret
Sula
Director, Customer Expereince
FirstDay Foundation
Margaret Sula joined FirstDay Foundation in July 2022, initially serving as Chief of Staff to the COO and bringing with her an extensive background in global service and leadership. In March 2024, Margaret transitioned to become the Foundation’s inaugural Customer Experience Officer, where she now focuses on creating the organization’s first Customer Success program to support the nine companies served by the Foundation. Margaret’s new role builds on her distinguished 27-year career in the Foreign Service with the U.S. Department of State, during which she worked across diverse environments, including Albania, Germany, South Africa, Romania, India, Indonesia, and Qatar. Her experiences abroad allowed her to cultivate a deep appreciation for cultural and linguistic diversity, speaking languages such as Albanian, Romanian, and German, with additional knowledge of French, Spanish, and some Chinese. A native of Houston, Texas, Margaret returned to her home state after retiring from the Foreign Service. She is an alumna of Duke University and holds a Juris Doctor degree from the University of Denver, further enhancing her strategic and analytical expertise. Margaret continues to bring a global perspective and a dedication to fostering collaboration and excellence within the FirstDay Foundation.
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16 April 2025 10:30 - 11:00
Leading with empathy: Guiding teams through complex customer complaints
As a leader, your ability to model and coach professional, empathetic responses to high-stakes customer issues is critical to maintaining trust and protecting brand reputation. This session will provide strategic frameworks for guiding your teams through emotionally charged interactions, helping them stay composed, de-escalate effectively, and resolve complaints in ways that turn friction into loyalty. You’ll leave with actionable techniques to develop your team’s confidence, emotional intelligence, and problem-solving skills under pressure.
16 April 2025 15:00 - 15:45
Interactive discussion: Overcoming key hurdles to support success
Engage in a collaborative session where you will share challenges and find solutions to common obstacles in customer support. This discussion will focus on practical strategies for overcoming barriers to efficiency, customer satisfaction, and team performance.