Customer support is often the quiet engine of retention and growth, yet its impact can remain hidden from decision‑makers who control budgets and incentives. In this session, Nathan will share proven playbooks for turning day‑to‑day support activity into business narratives that resonate with internal stakeholders. You’ll learn how to: - Translate ticket data into metrics that map directly to revenue protection, expansion, and brand equity. - Craft executive‑ready stories—complete with visual dashboards—that spotlight support’s influence on NRR, churn, and NPS. - Tie performance‑based incentives to the outcomes your leadership cares about most, creating a virtuous cycle of motivation and results. - Borrow real‑world examples where reframed reporting unlocked headcount, tooling budgets, and cross‑department credibility. Walk away with a clear framework to elevate your team’s visibility and secure the resources they deserve.