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Adam
Maskell
Director of Customer Support
Adam Maskell is a customer support and operations leader at Hubble, where he has spent over a decade building and scaling high performing support teams. He has led the company's AI assisted support transformation, increasing AI involvement from 12% to 94% while improving customer experience and operational efficiency. Adam specialises in support automation, workflow optimisation, and scaling customer operations in high growth SaaS businesses.
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18 February 2026 10:30 - 11:15
Panel | Humans in the loop: Where do support leaders draw the line with agentic AI?
As agentic AI moves from assisting agents to independently handling tickets, drafting responses, and closing cases, support leaders are being forced to define where human oversight still matters. The challenge is no longer whether automation works, but how much autonomy is safe in live environments where errors scale quickly and quietly. Leaders discuss how they are deciding which interactions can safely run end to end, what triggers escalation in practice, and how visibility is maintained when decisions happen at scale. Expect honest perspectives on where boundaries are being set today, where they are already being tested, and what many teams are only realising once systems are live in production.