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Anna
Zhylyak
Head of Customer Support
SpiralEdge
Anna is a Customer Experience and Support executive, AI transformation consultant with 14+ years of experience helping mid-market and enterprise organizations harness emerging technologies to elevate customer and employee experiences. Known for bridging innovation with practical execution, she advises leaders on agentic AI, automation, and human-in-the-loop strategies that drive scalability, efficiency, and measurable business impact. Having led large-scale support transformations and coached executives through rapid change, Anna is passionate about helping organizations adopt AI responsibly while empowering people to do their best work
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18 February 2026 14:45 - 15:15
The business case for agentic AI: how to sell it upstairs
Support leaders often understand the operational value of agentic AI, but securing executive approval is where most initiatives slow down or stall. The challenge is rarely the technology itself, but how its impact is framed in terms that align with broader business priorities. This session explores how to translate agentic AI outcomes into metrics that matter at executive level, how to position ROI beyond cost reduction, and how to build a narrative that reflects risk, efficiency, and customer impact together. It also covers common objections from senior stakeholders and how successful teams have addressed them in practice.