Assaf Barnir is Head of Global Technical Support at Sentry, where he's currently operationalizing AI without breaking customer trust. His customers are engineers — which means the bar for "good enough" is set by the same people who built the tools he's deploying. Tough crowd. He's done stints at Zendesk, PubNub, RapidAPI, Netomi and more — long enough to know that the answer to most support problems isn't more headcount, it's better architecture. He runs on a personal operating principle called GIFOC: Get In Front of Customers. Everything else is noise. He also wrote Unscared: AI to his Aunt — because she was, well, scared.