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Julie
Baxter-Rudd
Elastic
Julie Baxter Rudd is Group Vice President of Global Customer Support at Elastic, where she leads a global team of more than 200 support engineers across 25+ countries. With over 30 years of experience in customer support leadership, she has built and scaled support organizations across a wide range of technologies and markets, including security, observability, infrastructure management, storage, and cloud platforms. Before joining Elastic, Julie led support operations across APJ and EMEA at OpenText and spent more than two decades at CA Technologies, progressing from Support Engineer to leading global support centers with more than 900 professionals worldwide. She also serves on the Support Advisory Board for the Technology Services Industry Association.
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18 February 2026 12:15 - 13:00
When Agentic AI Gets It Wrong: Accountability, Customer Fallout, and Recovery
What happens when an autonomous agent makes a bad call and the customer is furious? Who is accountable, how do you recover, and how do you rebuild trust? Grounded in real customer experience rather than technical theory.