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Keyur
Shah
Head of Customer Support
Rakuten Advertising
Keyur Shah is the Head of Customer Support at Rakuten Advertising, where he leads a global dynamic team in delivering exceptional B2B support solutions. With over 15 years of experience in Customer Support, Keyur is a recognized expert in swiftly providing support to all types of clients to enhance customer support operations. His innovative approach and strategic insights have consistently driven customer satisfaction and operational efficiency.
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18 February 2026 10:30 - 11:15
Panel | Humans in the loop: Where do support leaders draw the line with agentic AI?
As agentic AI moves from assisting agents to independently handling tickets, drafting responses, and closing cases, support leaders are being forced to define where human oversight still matters. The challenge is no longer whether automation works, but how much autonomy is safe in live environments where errors scale quickly and quietly. Leaders discuss how they are deciding which interactions can safely run end to end, what triggers escalation in practice, and how visibility is maintained when decisions happen at scale. Expect honest perspectives on where boundaries are being set today, where they are already being tested, and what many teams are only realising once systems are live in production.