Tom Morkes is co-founder of Helply, an AI-native customer support platform built on a simple premise: support should generate revenue, not just absorb costs. Helply pioneered outcome-based pricing in the support space. No seat fees. Customers pay only for AI resolutions. Tom leads growth and go-to-market alongside co-founder Alex Turnbull, who spent 12+ years building Groove, a help desk serving thousands of SMBs. Before Helply, Tom built and sold a digital commerce company that served hundreds of thousands of customers worldwide, an experience that taught him how customer experience drives growth long before it became a talking point. He also ran Zero to $10M, a podcast and community for SaaS founders. Tom is a West Point graduate and combat veteran who brings that same directness to how companies should take care of their people and run customer support..