Are you truly listening to your customers - or just collecting data? In this session, Ben, Sr Director of Customer Success Engineering at GitHub, explores how artificial intelligence can transform raw customer interactions into actionable insights. This presentation will showcase how AI-powered sentiment analysis, automation, and predictive analytics help customer success teams identify trends, prioritize issues, and enhance customer experiences. You will gain practical strategies to streamline support workflows, reduce response times, and drive proactive engagement - leading to greater efficiency and happier customers.