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Luke
Ferrel
Global Head of Customer Success
Deel
Luke Ferrel is an experienced leader with expertise in customer success, analytics, and operations. Luke is particularly skilled at managing multiple projects in high-pressure situations and excels in people development and strategic analytics. Luke's ability to navigate complex challenges makes him a valuable asset to any team and a speaker with a wealth of real-world experiences to draw from. He brings international experience and is fluent in Mandarin, enabling him to thrive in diverse environments.
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16 April 2025 13:00 - 13:30
The science of churn: Using AI to understand & retain customers
Why do customers leave, and how can you stop them before they do? This session explores how AI uncovers hidden patterns in customer behavior, predicts churn risks, and enables proactive retention strategies. This presentation will showcase AI-driven insights, automation, and personalized interventions that help businesses reduce churn and enhance customer loyalty. Attendees will learn how to harness AI to turn data into action—keeping customers engaged, satisfied, and coming back for more.