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Nataly
Waters
Customer Success Director Americas
Creatio
Nataly Waters is a Customer Success leader with over 10 years of experience building exceptional customer experiences and scaling high-performing CS teams. Currently serving as Director of Customer Success at Creatio - a global AI native no-code & CRM platform. Nataly is at the forefront of applying AI to transform how companies understand and serve their customers. At this summit, Nataly will share how AI-powered customer intelligence and deep insights are reshaping the future of Customer Success - moving teams from reactive managers to proactive, data-driven partnerships. Based in Boston, MA, she leads by example, championing operational excellence, automation, and the bold use of emerging technology to drive customer and business outcomes across the Americas region.
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08 April 2026 13:00 - 13:30
Powering predictive insights with deeper customer intelligence
The earlier you can see customer pain, the better your chance of fixing it - and saving the account. Modern customer success teams can no longer afford to react to churn signals after it’s too late. They need the ability to detect risk early, understand what’s driving it, and take targeted action before dissatisfaction becomes attrition. AI-powered customer intelligence turns raw product, engagement, and sentiment data into real-time, predictive insights. By surfacing early warning signs of customer friction, behavioral shifts, and adoption gaps, AI empowers CSMs to intervene sooner, prioritize the right accounts, and take corrective action while there’s still time to change the outcome. In this session, we’ll explore how predictive intelligence enables teams to: - Identify emerging customer pain before it escalates - Use AI-driven behavioral segmentation to personalize engagement - Predict churn, expansion, advocacy, and renewal timing with greater accuracy - Act proactively with data-backed strategies that increase retention and long-term value When teams can see risk earlier, they can respond smarter, turning potential churn into stronger, more resilient customer relationships.