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Colin
Crowley
Customer Experience Executive and Thought Leader
Colin Crowley is a customer experience executive with over 15 years managing global customer support teams and promoting technological changemaking. He specializes in building customer service departments from the ground-up, with a focus on scalability, infrastructural agility, product innovation, and gold-standard quality and efficiency. Previously, he served as AVP of Consumer Transactions at the event ticket marketplace TicketNetwork, the inaugural VP of Customer Experience at the food tech company Freshly, SVP of Customer Experience at the fintech company Albert, Senior Director of Customer Engagement at the software company Freshworks, and VP of Customer Support at Maven Clinic. When he isn’t designing great customer experiences, Colin is an award-winning playwright whose plays have been performed across the United States.
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09 October 2024 08:15 - 08:45
To AI or not to AI: Streamlining support operations with AI and RPA
As budgets tighten and customer-facing departments are expected to function at higher levels of efficiency, how can you meet the financial needs of the business while maintaining high-quality customer support? Thanks to AI, this is now increasingly possible - but where do you start and how do you practically implement AI solutions - and not only that, but when should you choose to invest in AI versus Robotic Process Automation (RPA)? In this presentation, you'll learn about the difference between AI and RPA, explore a case study of implementing AI and RPA in a contact center environment, and emerge with a greater appreciation for how either technology can be used effectively in your contact center operations.

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