Kristal is a customer experience executive with over a decade of leadership in SaaS, healthtech, and tech-enabled service organizations. She has built and scaled global support operations that drive retention, reduce costs, and strengthen brand loyalty. Her expertise lies in aligning post-sale strategy with operational excellence, guiding teams through periods of growth, transformation, and continuous improvement. Kristal’s experience spans the entire customer journey, including onboarding, support, success, and operations. She has successfully built teams from the ground up, redesigned implementation frameworks, and led AI-first transformations to automate workflows and elevate agent performance. Known for her data-informed and people-first approach, Kristal consistently balances efficiency with empathy to deliver exceptional customer outcomes.