09 October 2025 12:15 - 12:45
From cart to complete: How checkout servicing turns almost-paid into paid
Checkout is where intent can turn into revenue but even customers who are ready to buy can drop off at the final step. This keynote explores how PayPal turned checkout servicing into a proactive revenue lever, recovering more than $1.6M in TPV across 250+ merchants in under four months.
Rather than treating checkout issues as isolated support tickets, this session looks at how AI and customer signals can help teams identify friction, intervene at the right moment, and turn almost-paid customers into completed transactions.
Expect insight into:
- How checkout servicing can move beyond reactive support to directly influence conversion and revenue
- The signals and patterns that reveal when a customer is close to completing a purchase but at risk of dropping off
- How AI can help identify, prioritise and resolve checkout friction at scale across hundreds of merchants
- The lessons from recovering $1.6M+ in TPV and what it takes to turn a servicing strategy into a measurable business outcome