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Mollie
Holland
VP of Customer Experience
DevRev
Mollie serves as the Corporate VP of Customer Experience at DevRev, where she leads the customer success and support teams. DevRev is a platform converging departments around customers and products using analytics, and AI. She joined DevRev in 2022 as one of the first revenue team members, and helped shape various customer-facing teams at the company. Prior to that, Mollie was VP of Marketing at 3M Medical Business, where she shaped a decade-long legacy across global roles, fueling growth through innovation, strategy, and business transformation. Notably, Mollie led a business category in China propelling exponential growth in a new category for the local market. Mollie's versatility shines through her diverse stints as a Retail Merchandise Buyer at Target Corp and in Account Management within the Marketing & Advertising sector. Her academic achievements include an MBA from Carlson School of Management and a BA in Political Science from University of Wisconsin-Madison. Mollie's holistic expertise defines her as a dynamic force in both strategic vision and operational excellence.
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09 October 2024 10:45 - 11:15
From cost center to revenue driver: Leveraging AI to transform support
AI is revolutionizing customer support, transforming it from a cost center into a powerful revenue driver. This session explores how AI-powered technologies are reshaping support economics, from predictive ticket routing and intelligent chatbots that slash response times, to advanced analytics that uncover upsell opportunities and prevent churn. We'll examine real-world case studies of companies leveraging AI to simultaneously reduce support costs and boost customer satisfaction, loyalty, and lifetime value. Attendees will gain practical strategies for implementing AI in their support operations, enabling them to turn every interaction into an opportunity for deeper customer engagement and business growth. Discover how AI-enhanced support can drive product adoption, inform development, and ultimately impact the bottom line, proving that in the AI era, support is not just a reactive function but a strategic imperative for organizational success.

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