Joao is passionate about pushing boundaries and thinking outside the box with a primary goal to find innovative ways to enhance the lives of his customers. As a keynote speaker and writer, he strives to highlight the importance of the human element in business. With a background in sales and marketing, Joao currently serves as the VP of Customer Experience at milkrite | InterPuls, overseeing not only CX but also marketing and customer success. Joao believes that the key to success in any business is understanding and meeting the needs of the customers. By focusing on their experience, through the lenses of human behavior and psychology, he aims to create a seamless and enjoyable journey, from the moment they become aware of their needs to post-purchase support and beyond. In addition to his professional endeavours, Joao is also dedicated to mentoring and supporting aspiring professionals in the fields of customer experience, marketing, and customer success, especially in leadership roles.