In today’s digital landscape, social media is a pivotal platform for enhancing customer experience. This session explores how to effectively leverage social media to engage with customers, build loyalty, and drive satisfaction. Learn strategies for creating meaningful digital conversations that resonate with your audience and elevate their experience with your brand. This speaker will look back at how the social media landscape has changed for customer service and how customer expectations have evolved over time and look into the perspectives that AI and Natural Language Processing open up for the world of social media and online customer feedback. Key takeaways: - Best practices for engaging with customers on social media. - Techniques for building and maintaining customer loyalty. - How to leverage customer feedback on social media to build better products. - Insights into measuring and analyzing social media impact on customer experience. - Tips for creating content that resonates and drives customer satisfaction.