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Megan
Burns
Former Vice President Principal Analyst, Customer Experience
Forrester
Megan Burns is a world-renowned expert on customer-focused business transformation. For more than 20 years, she has been helping Fortune 500 companies reshape their strategy, process, and culture to drive growth and keep up with fast-moving customer expectations. Megan's superpowers lie in her ability to make complex ideas easy to understand and to develop clear, practical change strategies. Her approach gives employees and leaders the confidence they need to execute quickly and get results. It's why industry leaders like Microsoft, Akamai, Dow, Workday, DHL, FedEx, Verizon, and AT&T trust her with their major business transformation efforts.
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10 July 2024 15:15 - 15:45
Fostering Trust to Fuel Customer, Employee, and Shareholder Value
Trust is a hot topic these days - and rightfully so. Employees who trust their teammates are more engaged, empathetic, and innovative. They collaborate more to deliver a seamless customer experience and adapt more easily to change. Overall, studies consistently show that companies with a high trust culture have market returns two to three times above average. In this session, attendees will learn why trust is so powerful and how to increase it across key stakeholder groups in any organization. Key takeaways: What trust is, how it forms, and ways to measure it Concrete data to make the business case for boosting trust Insight into how digital tools and AI have changed when, where, and how people trust Real world stories of organizations that improved trust inside and out Strategies for rebuilding trust once it's been lost or shaken Practical tools anyone can use to build trust with their colleagues, leaders, and teams

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