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Prakash
Kumar
Customer Experience Transformation Manager
Entain
With over 11 years of experience in consulting, customer success, and project/program management, Prakash is passionate about creating customer experiences that drive growth, retention, and revenue. He holds an Executive General Management degree from IIM Bangalore and a Post Graduate Diploma in Business Management with a specialization in Marketing. Currently, as a Customer Experience Manager at Entain, a global leader in the sports betting and gaming industry, Prakash drives the CX journey and insights for the UK market. His expertise lies in leveraging customer data to improve acquisition, onboarding, retention, and product journeys, enhancing customer satisfaction and loyalty across Entain's brands, including Coral, Ladbrokes, Gala, and Foxy.
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10 July 2024 12:15 - 12:45
Insight to action: Maximizing CX team performance through data-driven decision-making
In today's data-rich environment, unlocking the full potential of your CX team requires more than just intuition—it demands a strategic approach grounded in analytics. Join us for a deep dive into the world of data-driven decision-making and discover how to leverage analytics to optimize your CX team's performance. In this illuminating session, we'll explore how to harness the power of data to gain valuable insights into customer behavior, preferences, and pain points. From identifying key performance metrics to implementing advanced analytics tools, we'll equip you with the knowledge and skills needed to make informed decisions that drive tangible results. Learn from industry experts and real-world case studies as we uncover the best practices for integrating data analytics into your CX strategy. Whether you're a seasoned data professional or new to the world of analytics, this session offers something for everyone looking to elevate their CX game through data-driven excellence.

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