CS-qualified leads have shorter sales cycles, lower customer acquisition costs, and higher close rates than inbound leads. But most CSQL programs fail because Sales doesn't trust the signal. This session covers the full motion: how to define a CSQL, what data makes it credible, and how to build the internal case that gets Sales to prioritize these leads. Key takeaways: - A repeatable framework for defining and qualifying CS-generated leads - The metrics that prove CSQL value (close rates, CAC, and NRR impact) to a skeptical Sales org - How to structure the handoff so momentum is preserved, not lost The CS orgs winning on NRR right now have cracked the CSQL motion. Here's the playbook.