Customer adoption is the strongest predictor of long-term growth—but only if you know how to turn engagement into commercial opportunity. This session explores how Customer Success teams can identify adoption signals, uncover expansion potential, and partner with Sales to drive upsell and cross-sell conversations. Learn practical strategies to increase product usage, demonstrate ongoing value, and create a repeatable path from customer success to revenue growth. Key takeaways: - Identify the adoption metrics that signal expansion readiness. - Turn product usage data into meaningful commercial conversations. - Spot upsell and cross-sell opportunities before customers ask. - Align Customer Success and Sales around shared expansion goals. - Build a repeatable adoption-to-revenue playbook that drives retention and growth.