The fastest way to damage a CS relationship is to show up to a customer conversation with a quota. The best expansion conversations don't feel like sales calls, they feel like strategy sessions. This presentation covers how to reframe every upsell around the customer's outcomes, not your product's features, so that growth becomes the natural next step rather than something you have to push for. Key takeaways: - How to translate product usage data into business impact language that resonates with economic buyers - A framework for linking the customer's own success metrics to the case for expanding - The conversational habits that build trust-driven expansion narratives — and the ones that kill deals before they start Customers don't resist expansion. They resist being sold to. Master this distinction and your upsell conversations start closing themselves.