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Riccardo
Composto
Director, Renewals
Salesforce
Riccardo Composto is Director of Renewals at Salesforce, with over 15 years of experience helping SaaS companies turn retention into a real growth driver. He has built and led Customer Success and Renewals teams across Salesforce, Own and Sitecore, and worked closely with enterprise customers at Adobe and Oracle, focusing on reducing churn, accelerating time-to-value and driving expansion. He’s particularly interested in what actually drives results post-sale, from onboarding and adoption to commercial strategy, and how to make Customer Success a true partner to revenue. He also has a strong interest in new technologies and AI, and how they can be applied to improve customer outcomes and team performance. Outside of work, you’ll usually find him playing guitar with his son, walking his Westie or in the gym preparing for his next Hyrox or triathlon. He’s also passionate about live music and always on the lookout for new bands.
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13 May 2026 09:00 - 09:30
Churn starts on Day 1: aligning onboarding, Customer Success, and renewals
Most organisations treat churn as a renewal problem, but in reality it starts much earlier — often during onboarding. This session explores where revenue is actually lost across the customer lifecycle, from misaligned expectations in sales to unclear ownership in onboarding and weak handoffs into renewals. We'll break down the three most common failure points and share a practical framework to align onboarding, CS, and renewals to improve retention outcomes. Attendees leave with simple, actionable ideas they can apply immediately.