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Sara
Lappen Wolf
Director, Customer Onboarding, Americas
Google
Sara Lappen Wolf is a seasoned customer success leader with over 20 years of experience driving growth through customer-centric strategy, high-performing teams, and scalable go-to-market programs. She currently serves as Director of Customer Onboarding, Americas at Google, where she leads a large team supporting newly acquired customers across the US, Canada, SPLA, and Brazil. In her role, Sara focuses on helping businesses unlock growth through digital transformation, AI adoption, and best-in-class onboarding experiences. She is known for building strong team cultures rooted in psychological safety, inclusion, and high performance, and for her ability to operationalize complex solutions at scale. A former Division I collegiate athlete, Sara brings a coaching mindset to leadership and is passionate about developing talent, fostering collaboration, and delivering measurable customer impact.
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13 May 2026 12:15 - 13:00
Panel | The art of onboarding: What great looks like and how to get there
Onboarding done well is a competitive advantage, but what does great actually look like in practice? In this panel, our speakers share what separates high-performing onboarding teams from the rest, the mistakes most organisations make in the first 90 days, and the frameworks and mindset shifts that drive long-term customer success from day one.